Lancia

Lancia

Art Direction | Digital Design 

Art Direction | Digital Design 

lancia-cover-prj

Lancia needed an innovative web presence. The goal was to create a brand value proposition built around women’s unmet needs in the automotive market and to create a different visual universe in the industry.

Lancia needed an innovative web presence. The goal was to create a brand value proposition built around women’s unmet needs in the automotive market and to create a different visual universe in the industry.

The result was an innovative experience which puts women at the center of the whole journey. 

A World Driven by Women.

The result was an innovative experience which puts women at the center of the whole journey. 

A World Driven by Women.

Ypsilon - Your Best Friends

Ypsilon - Your Best Friends

A project to celebrate the long love story and friendship between Lancia Ypsilon and women at different narrative levels: video strategy, social campaign, online ADV and banner.

Lancia Ypsilon - Amy Chatbot

AMY - Ypsilon Chatbot

AMY - Ypsilon Chatbot

The first car configurator on Facebook Messenger: an unprecedented chatbot experience that want to defines a new conversation space between brand and user, declined in the female.

Lancia Ypsilon Mya

Lancia Ypsilon Mya

Video designed and created for the launch of the new Lancia Ypsilon model in collaboration with fashion photographer Fabrizio Turrà.

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Ypsilon Tellers

Altro Titolo

Lancia Ypsilon 30th anniversary. To celebrate this date, the brand celebrates the stories of over 2,300,000 people who have lived with it. An articulated project that goes from strategy to social media.

Client FCA
Agency bitmama
Year 2015 - 2017
Copywriter Chiara Fissore
Motion design Riccardo Albertazzi
Role
Art Direction

Client FCA
Agency bitmama
Year 2015 -2017 
Copywriter Chiara Fissore
Motion design Riccardo Albertazzi
Role Art Direction

© 2019
Emanuele De Donno

Current
Creative Lead at Triplesense