SAMO

SAMO

Branding | Art Direction

Branding | Art Direction

samo-intro

Identity design for SAMO, an open space for open minds.
A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.


 

Identity design for SAMO, an open space for open minds. A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.


 

SAMO - logo

From space to sign...

SAMO - Logo 2


...from primary colors to start from

SAMO - Logo 3

It's time to play!

It's time to play!

samo-logo-4
SAMO - Typography
SAMO - Identity

Applying Logotype
 - Stationery

Example of how the logotype can appear by itself, or how the logotype can be accompanied by the "Open space for open mind" brand component.

Applying Logotype
 - T-shirt & Totebag

SAMO - T-shirt
SAMO - Totebag

Applying graphic format 
 - Posters

15 GUITARS vs 15 ARTIST

- Special Project

Collective art project to raise funds for supporting SAMO opening in #Turin. Fifteen custom guitars sold online.

SAMO - Artistic Project - Poster
SAMO - Artistic Guitars

Instagram graphic format
- Artistic guitars project

etnik
pao
alice
corn79
seacreative
rems-182

Concept and creative collaboration: Carmelo Cambareri
Photo Livio Ninni

Concept and creative collaboration: Carmelo Cambareri
Photo Livio Ninni

RIGHE
by SAMO

RIGHE
by SAMO

RIGHE by SAMO

Editorial project about the exhibition of Alessandro Jaman, a writer and street artist from Turin.

Editorial project about the exhibition of Alessandro Jaman,
a writer 
and street artist from Turin.

Righe by SAMO

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© 2019
Emanuele De Donno

Current
Creative Lead at Triplesense