LAMBORGHINI Mobile APP

Customer Owners' Club Area

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Concept Project

The goal of the project was to create a dedicated area to Lamborghini owners within the existing mobile APP and to establish a strong relationship between the essence of the brand and a member’s self identity.

Exclusive

Communicate to customers that they are more than just owners. They are Lamborghini’s diamond spearhead, who can access superior services and benefits exclusive to Lamborghini

Valuable

Lamborghini Owners’ Club aims to establish a strong relationship between the essence of the brand and a member’s self identity. Providing exclusivity with a tailored collection of experiences and services. 

Community

Club members are connected to each other by their passion: driving their Lamborghini. Allowing members to generate their own events, Lamborghini will create a unique way to let community engagement grow.

Client: Volkswagen Group
Agency: Triplesense Reply
UX and Research: Giulia Rosso
Motion design: Space Cookies

© 2024

Emanuele De Donno

Current

Creative Lead at Triplesense

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