SAMO • Emanuele De Donno

SAMO

Branding | Art Direction

SAMO, an open space for open minds.
A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.

Identity design for SAMO, an open space for open minds. A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.

Brand Identity
Creative Concept
Communication Strategy
Art Direction

In collaboration with
Carmelo Cambareri

Photo By
Livio Ninni

Brand Identity
Creative Concept
Communication Strategy
Graphic Design

In collaboration with
Carmelo Cambareri

Photo By
Livio Ninni

From space to sign...

...from primary colors to start from

It's time to play!

Applying Logotype
- Stationery

Example of how the logotype can appear by itself, or how the logotype can be accompanied by the "Open space for open mind" brand component.

Applying Logotype
- T-shirt & Totebag