SAMO

SAMO

Branding | Art Direction

Branding | Art Direction

intro

SAMOan open space for open minds.
A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.
 

Identity design for SAMO, an open space for open minds. A cultural space in constant transformation, marked by the seasonality of the products and the ephemeral nature of graffiti.

Samo is a space within which the participants ideas/proposals meet (and collide). A big container that includes art, street art, music, food, laboratory, ideas and much more. The container becomes the box, the box becomes a square.

The square becomes the main symbol of communication.

Brand Identity
Creative Concept
Communication Strategy
Art Direction

In collaboration with
Carmelo Cambareri

Photo By
Livio Ninni

Brand Identity
Creative Concept
Communication Strategy
Graphic Design

In collaboration with
Carmelo Cambareri

Photo By
Livio Ninni

SAMO - logo

From space to sign...

SAMO - Logo 2


...from primary colors to start from

SAMO - Logo 3

It's time to play!

It's time to play!

samo-logo-4
SAMO - Typography
SAMO - Identity

Applying Logotype
 - Stationery

Example of how the logotype can appear by itself, or how the logotype can be accompanied by the "Open space for open mind" brand component.

Applying Logotype
 - T-shirt & Totebag

SAMO - T-shirt
SAMO - Totebag

Applying graphic format 
 - Posters

15 GUITARS vs 15 ARTIST

- Special Project

Collective art project to raise funds for supporting SAMO opening in #Turin. Fifteen custom guitars sold online.

SAMO - Artistic Project - Poster
SAMO - Artistic Guitars

Instagram graphic format
- Artistic guitars project

etnik
pao
alice
corn79
seacreative
rems-182

Concept and creative collaboration: Carmelo Cambareri
Photo Livio Ninni

Concept and creative collaboration: Carmelo Cambareri
Photo Livio Ninni

RIGHE
by SAMO

RIGHE
by SAMO

RIGHE by SAMO

Editorial project about the exhibition of Alessandro Jaman, a writer and street artist from Turin.

Editorial project about the exhibition of Alessandro Jaman,
a writer 
and street artist from Turin.

Righe by SAMO

┬ę 2022

Emanuele De Donno

Current

Creative Lead at Triplesense

Contact

info@emanuelededonno.com